Airwaves
If HSBC is the world's local bank, Airwaves must be the world's local gum.
The latest Airwaves ads show that the chewing gum company knows its markets well. For the UK ad, it plays with one of the things the Brits do best - to laugh at themselves; while for the HK ad, it plays with what HKers love the most - Stephen Chow's pointless humour.
UK version:
HK version:
The latest Airwaves ads show that the chewing gum company knows its markets well. For the UK ad, it plays with one of the things the Brits do best - to laugh at themselves; while for the HK ad, it plays with what HKers love the most - Stephen Chow's pointless humour.
UK version:
HK version:
posted by Lenny at 00:14
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